Chris Bennetts - Internet Consultant

In my previous post I mentioned changes to how Google evaluates websites but before talking about these change we need to understand the model that search engines have used up until now which is best described as a popularity model with the popularity determined by the number of incoming links. 

Google introduced the Page Rank (PR) system which rated sites between 0 and 10.  The voting power of this ranking system was referred to as link juice by those engaged in SEO.  The higher the PR the more link juice it provided.

What confused many people was that PR has nothing to do with a sites actual position in organic results.  You could have a PR1 site #1 for a particular search term and a PR5 #2 for the same term.  PR was only a measurement of the voting power of a site to vote for other sites.  It was also a indication of the “trust” and “authority” of a site.

As mentioned a sites PR alone had very little to do with a sites position in organic results.  What mattered was the incoming links to the site and the “anchor text” used.  

To better explain this imagine you create a site about “wooden floors” and on the site talk only about wooden floors never mentioning the word “timber” but a whole lot of sites start linking to you using the keyword “timber floors” in the anchor text of their link to you.   If enough sites with sufficient link juice “say” you are timber floors then your site could come up #1 for “timber floors” and might not have any ranking for “wooden floors”. 

In this way you can see that what you do to your own site (onsite SEO) had very little to do with how you rank in the search engines. More important was what other sties said about you and how many other sties said it. 

This seemed like a logical and fair system but it was not long before webmasters learned how to manipulate this voting system.  Websites with high PR became a commercial commodity and links (backlinks) from these high PR sites were being sold.   Google banned this practice threatening to penalize any high PR site that sold backlinks.

The war between Google and the blackhat webmaster raged and Google kept changing and tweaking its algorithm as the spammers found new ways to manipulate results. Google stopped publishing the lists of backlinks for sites as this information enabled SEO analysts to work out what Google was looking for and better understand the algorithm. 

Google also announced that its PR system was no longer an important consideration in ranking sites in organic results and should be ignored.  At the time they announced this PR was still very central to SEO and it was interpreted by SEO webmasters as misinformation but perhaps it was an expression of their intention to move away from the PR model.    

SEO stands for Search Engine Optimization and refers to optimizing websites in order to appear on the top of organic results (the listing of sites returned when a search term is submitted to a search engine).  Having your website appear on the top of the organic results means that you will get a lot more visitors and if your site is commercial you can make a lot more money.  Thus a whole industry has spawned around specialists who help you get on top of Search Engines like Google. 

Search Engines have traditionally provided a portal for internet users wanting to find something on the world wide web.  The idea is simple.  You enter a search term (keywords) and the search engine returns what it considers to be the most relevant results for your search.  The problem as most of us have already encountered is that too often the results are not what we are looking for.  Not only are they not relevant but they are not even quality as they are “spamy” websites that offer very little real information.

The selection of what are quality and relevant sites is performed by an algorithm (a computer program) and here lies the problem.  A computer program follows rules and attempts to evaluate websites on predefined criteria.  When a webmaster understands the rules and criteria by which search engines evaluate sites they can try to manipulate things to propel their website to the top of the results.

Search Engines like Google recognize that they need to offer value to their users by returning the most relevant quality sites possible.  Over the past year Google have been talking a lot about “user experience” because they know that unless they reduce manipulation of search results they will fast fall from the Search Engine pinnacle as so many have before them.

A war between Search Engines and “black hat” webmasters has been raging for more than a decade and caught in the middle are genuine webmasters and site owners who for the most part have been trying to do the right thing. 

The Google official line is to tell honest webmaster to simply follow their guide lines and they will be fairly dealt with when it comes to ranking on Google.  The reality is that Google does not care about individual webmasters and websites.  They are commercial enterprise with shareholders and their own revenue streams. They only provide organic search because it is expected and if they could change their model to exclude organic search and maintain their revenue they would do so.  In fact that is exactly what they are moving towards but more on that in a later post.

The thing to understand is that they simple don’t want anyone trying to manipulate organic results.  If you follow their guidelines to the letter they are not going to reward you with top rankings.  Their guidelines are at best incomplete if not downright misleading.  So what does an honest webmaster or site owner do?

Over the past 12 months there has been a fundamental change to how Google evaluates websites that I would estimate that 90% of so called SEO specialists have not come to terms with.  This change has reduced the ability of webmasters to manipulate results and has created more level playing fields. 

Profile creation and submission is one of the basic link building techniques that is necessary for every website and company to protect their brand name, trademarks and user names.

When done correctly, profiles are also one the easiest ways to get quality SEO friendly, one way links to your website.

However, taking the time to register, verify the confirmation email and fill out the profile for each of the sites is annoying and time consuming.

Because of the time involved most businesses and websites leave themselves open to someone else claiming their identity on these sites.

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SEO Booster PRO promotes your website to search engines by detecting inbound targeted traffic through Google. It attempts to enhance keywords or search phrases to quickly attain a higher ranking in Google, which is really what SEO for most of us is all about.

What this dynamic plugin does is track the search terms and landing pages of every single incoming visitor to your blog. It then stores, tracks, researches and updates this data and promotes this in a custom widget.

As a result what you get is a dynamically updated boost to the actual keywords that your visitors have used to find your blog. Each ‘boosted’ keyword is of course, relevant to your blog.

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SEO Booster PRO is perfectly safe to use and 100 % white hat. It does everything that you could do yourself, say you decided to take time to research, update and track every single incoming search engine visitor. Doing this manually will actually take an enormous amount of time and effort to cross-promote all the information as well as update links directing visitors to your articles or blog posts every single day.

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That’s where the dynamism of SEO Booster PRO sets this software apart from the crowd.

It lets you do this by a number of white hat tricks. First, it gathers all the search phrases your  visitors used to find your website through search engines, then it researches the current ranking of those keywords and search phrases and begins to promote the best suitable keywords for your blog.

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All of us want our websites to rank #1 in Google, but being placed on the initial page (top ten search rankings) is actually just as good, because for each extra page further away, the value of the ranking diminishes exponentially.

So what SEO Booster does is that it figures out the search terms that you are currently ranking for, and puts these keywords into a widget that links to the same article that Google links to for that search term.

This reinforces the link between the search term and the landing page of your site, and it will improve your website’s ranking for that specific search term. When SEO Booster PRO notices that your ranking has improved to position #7 for instance, it will automatically drop it from the widget and replace it with another search term; dynamically improving your Search Engine Ranking.

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Aside from collecting the incoming search terms, SEO Booster PRO does so much more. It ranks the search terms for you, letting you know if it has moved (up or down) on the Search Engine Ranking Pages and it can auto-tag each article with the search terms that your site ranks for automatically.

You can even have those keywords and search terms added to the page titles for added boosting.

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There are advance settings available to fine tune things and you get a list of search terms you are ranking for and their position; that alone can be very useful information in promoting your web sites.

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Content is by far the best investment for Internet Marketing you can make. People search the Internet for information and the more quality content you have, the more traffic you drive to your website. Getting original content is not that cheap. Often internet marketers will have to pay quite some dollars for a certain number of words per article.

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The Best Spinner speaks for its name. Unlike any other spinner software, Best Spinner will not give you junk articles that don’t make any sense at all. The Best Spinner acts as a re-writer and spinner at the same time. This allows you to produce tons of quality unique versions of your articles and reduces the amount of time needed to rewrite articles. The features of this great new software are way ahead of any other spinner or article re-writer software on the market.

The Best Spinner software has the best built-in thesaurus constantly updated by thousands of real writers using the system.

Article spinning is very fast and simple. Each time an article is spun it will generate a new unique version of the text. Watch the video below to see other great features of the Best Spinner software.

Artisteer is the first and only Web design automation software that instantly creates fantastic looking, unique Website templates and Blog themes.

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Keyword research plays a vital role in Internet Marketing. Many niche finders allow you to check the demand for a specific keyword and the strength of competition. However, the real value in terms of internet niche marketing comes in finding exact terms that people are looking for in search engines everyday. You may have a great looking site, but are not getting high search engine ranking. Analyzing the competition can result in higher ranking of your own website. Micro Niche Finder can help you achieve success in Internet Marketing with just a click!

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Anyone that understands SEO knows the importance of one way backlinks as one of the best and most effective ways to get high positions in search engines in order to receive targeted traffic. The problem is it’s hard to find places to give you quality one way links; until now.  Free Traffic System is a new concept that helps you to get top quality one way links for free – and it’s an unlimited number of one way links because you get to build as many as you need.

The Free Traffic System has instigated a brand new White Hat concept of viral marketing by rewarding its members with bonus one way links.  Before joining, it is important to understand where exactly you are getting these backlinks from. These backlinks are built inside genuine blog posts and not in the footer or off to the side in a blogroll.   This is the proven best way to build one way links because you are a part of real, unique content, that is highly relevant to your link.

The Free Traffic System is not some artificial network of SPAM blogs but a community of webmasters, like yourself, co-operating and allowing others to place good original content for your own blogs also.   You do not have to participate in the network by providing a site but there are benefits in doing so.

So far I have only submitted one of my own blogs to the system but I have a dozen more I now plan to add

You can actually just submit articles and receive free links on multiple blogs.  It is possible to receive free one way back links without submitting a single post or adding a single blog to the network by just promoting the affiliate program.  Not only that, but you can even earn a commission when someone becomes a paid member down to the second level of sign-ups!

Many systems have so called ‘free memberships’ that are so limited they are more like a way to tease you into becoming a paying member.  Free Traffic System is different.   While they want paying members they also need a huge number of participating free members to provide content and blogs for the network.

You get a Stats report listing for each article so you can see which blogs have accepted your submission

There are also real advantages in becoming a paid Pro member. When you view the Upgrade to Pro page you read about the extra backlinks you get as Pro members can have 3 links in each post and submit to 50 sites.  That is 150 real backlinks from a single spun article. In addition to that you have the ability to add additional tags to each post multiplying its search engine listing even more.  Pro members are also given priority in the submission and have special priority support. Then there are the many other bonuses and special offers available only to Pro members.

For me they do not even mention the most important advantage of becoming a Pro member.  This is the ability to resubmit your article to other blogs when they are not accepted by a blog you originally submitted to.   Say as a free member you submit to the 30 permitted blogs but maybe half do not accept the post then that article is done.   As a Pro member you can keep going back and selecting an alternative blog to submit to until the article has been submitted and accepted by 50 blogs.  With Pro your ability to submit to 50 blogs is almost guaranteed while as a free member you get one shot at submitting and have to hope that your selected blogs that will accept your article. For me this alone was the reason for switching my Free membership to a Pro membership.

It truly is an amazing system.  I highly recommend it – Click here to find out more